Past – present – future
BASF adopted its strategy “Vision 2010” in 1994 and oriented the company towards the principles of sustainable development.
BASF was one of the first companies worldwide at that time that publicly affirmed its sustainability efforts. The company adopted a pioneer role that is reflected in its achievements for sustainability until today. Dr. Brigitte Dittrich-Krämer, Dr. Andreas Kicherer and Dr. Peter Saling have been at BASF since the time of the “Vision 2010”. Watch the video and learn how the experts have been contributing to sustainability since then – at work and in their private lives.